Before running an ad campaign, always ask yourself, is the communication I am using on my website and on my ads adequate for my brand and products?
Before they started working with us, this company’s marketing angles, communication, and creatives were all wrong for their market.
So – before even running ads – we had a very in-depth call with the client to explain how they had to set up and improve their brand to be more profitable both on the front-end (Facebook ads) and on the back-end (email marketing).
This is something most advertising agencies out there don’t do, ‘cause they don’t know how to do it.
A 27X ROAS is simply the result of a product with a great market fit and great marketing (communication + profitable campaigns).